The 25 Must-Have Page Templates for Building a WordPress Business Site

By Ahrefs.
The idea is simple, people trust other people’s opinions more than they trust any traditional sales materials.
Having a Careers page is a great way to let the world know that the business is hiring, or could be hiring at some point.
Obviously, every business has their own goals and their own reasons for launching a website.
Depending on the business you’re building the website for, such a page might be a good way to present the overall range of goods that the business has to offer to the customers. Particularly, if the products are straightforward and can be easily grasped, or if they all fall into the same category (like books). Every entry on such a page can then link to individual sales pages for each product or service.
How to build it:

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For consulting businesses or any other scenario where showcasing the thing that has been done is a bit more challenging, you can go with a company’s logo and some text description on what was done.

1. Custom Homepage

An additional tip for WordPress theme stores or any other business offering visual products:
How to build it:
I’m talking about pages like:
The reason for having such a page on a WordPress business site might be to encourage more social media sharing. Of course, the success of the Quotes page depends highly on the quality of the quotes themselves, the quality of the presentation, and the starting capital of social media following that’s already there.
That’s a lot of work, and it’s way too easy to overlook some important details. Or to not notice an opportunity to present some part of the client’s business through a separate page. Or to not take care of some pages that WordPress generates automatically, leaving them looking odd and unattended to.

Lewis1A very common type of page seen basically on all websites built with WordPress.
Lewis2This isn’t about individual sales pages, but rather about a directory/listing of all available services or products. In some ways, this can resemble the common e-commerce standards in terms of presentation.

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Dissect your client’s goals, and pick the main, most important goal.
  • Design the homepage in a way that’s meant to make this one goal a reality.
  • Don’t mind anything else. You can take care of the side goals on other pages.
  • Either build a custom page template by hand or use a starter theme that provides a ready-made, customizable homepage out of the box.

2. About Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)
(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • From a technical point of view, the Getting Started page is usually a standard WordPress page. No additional design work needed.

4. Contact Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • If the website uses a custom homepage then you need to assign a separate page to serve as the main blog listing. In the current WordPress implementation, to do this, you need to create a blank page and then assign it as the “posts page” in the Reading Settings section of the wp-admin.

6. Testimonials Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Use a full-width page template (with no sidebar) and present each testimonial in its own separate block.
  • If you don’t want to design things by hand, you can use a plugin like Shortcodes Ultimate. With it, displaying testimonials is a breeze:

7. Portfolio Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Either take advantage of one of the free portfolio plugins, like: Portfolio by BestWebSoft or Portfolio Gallery.
  • Or, go with a portfolio starter theme and use it as the base of the whole website (if the portfolio itself is an important enough element).

8. Landing Pages

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • See this step-by-step guide: How to Create a Landing Page in WordPress.

9. Services / Products Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)
(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Create a very general, even blank page template, and then integrate the whole site with a drag-and-drop content builder plugin. Or even use a drag-and-drop builder theme as the base of the whole site.
  • Then, create the individual sales pages that are needed right now.

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)
(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • From a technical point of view, the page can be a simple full-width page with no additional design elements. The trick is in designing individual quotes themselves.

13. Team Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • The key to building a great Team page seems to be the presentation itself.
  • Make the page fun to look at and in tune with the company’s brand and culture.
  • Technically speaking, can be done on top of the default page template in WordPress.

14. Tools / Recommendations Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Using a standard page template is perfectly fine. Here’s how ProBlogger does this:
2015_08_04_15_58_03_Recommended_Blogging_Resources_ProBlogger(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • The blocky style looks really good on a Coupons page. The individual coupons usually need to be designed by hand, and the page itself can be a standard page template in WordPress.

16. Custom Archives Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Here’s (my) guide on SmashingMagazine. It explains all the whys and hows of custom archive pages on WordPress.
archives(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)
(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Under the hood, a Newsletter Sign-up page is a type of landing page. Please check entry #8 on this list for more info.

19. “Best of” Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Feel free to go with anything from a standard template for WordPress pages to completely custom creations.

20. “Hire Us” / “Work With Us” Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • The structure of the page? Make it a landing page. Please refer back to entry #8 on this list.

21. Careers / Jobs Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Standard WordPress page template will do, or a full-width template.
  • Additional custom content blocks linking to sub-pages presenting open positions.

22. Legal Pages

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Most often done on top of a full-width page template.

23. “You vs. Your #1 Competition” Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Custom page template with modular or standard layout.
  • Testimonials block.
  • Buy button or subscribe button.

24. Demo

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Embed live demo if possible. If not, use screenshots or videos on a standard WordPress page.

25. 404 Page

(Additionally, if you want to look into the topic of cheaper MailChimp alternatives some more, here’s a nice comparison.)

  • Use attractive imagery. Give the visitor a next step. In other words, don’t leave them right there, tell them where they can go next.
  • For the technical how-to, visit this post.

This isn’t the End

That being said, embedding a live demo isn’t always possible (when dealing with a desktop software, for example). In that case, simple screenshots or demo video will do as well.
This sort of page is simply made to present why the thing that the business has to offer indeed is better than the competitor’s. This achieves two things when done right:

Posted by WordPress Guru