How To Make a Banner Advertisement in Adobe Photoshop

Grab any ornamental vector set you can find on the web. There are plenty of them available for free on the internet, with lots of elements. I used 2 identical ornamental shapes and placed them accordingly. For our headline, we will use the “Bebas Neue” font, 48px. Apply a drop shadow effect to the headline and to the ornamental shapes as well.
Use the “Bebas Neue” font again to input some text on the button. It can be whatever you’d like, I chose “Sign Up.” Apply some drop shadow to the text as well.

Your Designer Toolbox
Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design Assets

Step 1

Grab the Rounded Rectangle Tool (U), set the radius to 2 pixels and create a shape of 260×125 pixels. Apply a drop shadow effect to it. You’ll have to duplicate the shape two times, and reduce the size of the first by 1 percent and the second one by 2 percent.
We’ll finish the rectangle with a stroke effect. It must be 1px in size and darker than the base color of our rectangle.

Step 2

By using the Rectangle Tool (U), create a dark gray rectangle. As we said, the rectangle must be 300×250 pixels. Apply an Outer Glow effect to it (#343434).

If you wanted to get PSD file, you can get it right here: Download PSD Here

Step 3


Step 4

Here you will find a step by step tutorial that will teach you how to create a beautiful advertisement banner. You will absolutely be able to use this knowledge in your future projects. Are you ready?
Apply an Inner Glow effect as well. Even if it looks blurry at the moment, the inner glow will be a nice touch to our rectangle when we finish it.

Step 5

We will apply a seamless (transparent) pattern to our shape. We want it to be barely visible, that’s why I’ve set the blend mode to: Soft Light and the opacity to 5 percent. The pattern I used is a part of this set.

DOWNLOAD NOW

Unlimited Downloads: 500,000+ Fonts, Web Templates, Themes & Design Assets

Finish the button by adding some “hand-written” text under the CTA button. Use “Journal” to achieve that handwritten-like effect. It’s really easy to create the arrow as well. You will have to create any shape, like a slash and then use the “Warp Text” feature to achieve the desired result.

Step 7


Step 8


By using the Rounded Rectangle Tool (U), create a red shape (#dc4027). This will be the base for our call-to-action button. Apply a drop shadow effect.

Step 9

One of the most basic and common sizes for ad banners is: 300x250px. Open Adobe Photoshop and create a new document that’s larger than that. I’ve used a simple grunge texture on gray for the background.
Apply a gradient overlay effect with a soft light blend mode applied. Set the opacity to 35%.

Step 10

Input some text by using the “Museo Slab” font (#887e7e). Grab any 16×16 px icons from the IconSweets 2 set and place them accordingly. By using the Line Tool (U), create two subtle lines (#e6e6e6) which will work as dividers for the text strokes.

Step 11


Apply a subtle inner shadow effect. Set the opacity to 15 percent.

Step 12

We’ll take you through the process of creating a banner from scratch in a few minutes. We’ll do our best to make it for general purposes so you could use it to advertise almost any project of yours.

Step 13


Finish the button by adding the stroke effect. Set the Fill Type as Gradient so you can apply a darker red color for the bottom part and a brighter one for the “first half” of the button.

Step 14


Now that you know how to create a banner, how about we create a retro banner together? Let’s go!

Posted by WordPress Guru